Cathy Lê

For founders, business owners & people ready to make a change

Business strategist & coach · Based in Montréal, working worldwide.

Better decisions. Stronger businesses. More room to grow.

I help business owners figure out what needs to change, what deserves their attention, and how to move forward. I also coach people through the decisions and patterns that keep them stuck.

Work with me

Inside the work

Knowing what to do and doing it are two different things.

Sometimes we need a better plan. Sometimes we need to understand what makes following it so difficult. I work on both.

Explore ways to work together
01StrategyDecide what matters next.
02BehaviourUnderstand what gets in the way.
03SystemsBuild structure that supports the work.
04ActionTurn clarity into movement.
“She does not simply execute requests. She thinks alongside me, asks the right questions, and consistently brings forward ideas that strengthen the work while respecting my identity and values.”
Client feedback
PositioningClient journeysFollow-upOnboardingBusiness systems
Read client experiences

Ways to work together

Work with me.

For founders who want to grow or run their business better, and for people navigating a meaningful choice or transition. Advisory, a focused strategy session or private coaching, with the same attention to the person making the decisions.

Ongoing advisory Limited capacity

Strategic
Advisory Partnership

We look at strategy, growth, offers, finances and operations. Together, we work out what needs attention, challenge assumptions and set priorities.Select implementation support can be scoped separately.

01

Weekly focus.

Focused weekly meetings to keep the needle moving on the right priorities, strategically and efficiently.

02

The work continues between meetings.

I research, analyze, develop ideas and move agreed priorities forward between sessions. You also have direct access to me via messages for a second perspective, timely feedback and accountability while the work is happening.

03

optional

Hands-on involvement when needed, with responsibilities scoped separately.

Exclusive to partners

Your private client portal.

Everything we work on lives in one place you can open any time, not scattered across emails and notes.

  • Objectives and active priorities, with progress
  • Upcoming sessions, key dates and deadlines
  • Session notes, commitments and decisions
  • Deliverables and the results we track together
Shown: a demo client workspace with sample data.
Starting at$3200CAD / month + applicable taxes
My progress commitment: if we complete our agreed actions but miss our goal, I keep working within scope at no extra fee.How progress is reviewed
02
Private four-hour strategy

The Founder
Intensive

Not ready for a monthly partnership? This is my favourite place to start.

One priority. Four hours. Work you can use. I review selected business materials before we meet. Together, we develop one tangible asset around your priority, with a clear plan for your next 30 days.

  • Outside review of your business
  • Four private working hours
  • A practical asset built together
  • 30-day action memo within 48 hours
  • The Founder Behind the Business course ($350 value)
$650 CAD+ applicable taxes / one-time
Explore the intensive
03
Private 1:1 / Coaching

Decision &
Personal Coaching

A lot can change when you start seeing things differently. We explore the beliefs, habits and expectations shaping your decisions, while making room for what you actually want. Sometimes, the smallest shifts make the biggest difference in how you move through business, work and life.

  • Honest conversation
  • Mindset & decisions
  • Accountability & next steps
By inquiry/ private coaching

Client case studies

From first look to yes.

Two businesses with the same problem: customers couldn’t easily find their way to booking or buying. Here’s what we changed.

Private client services

A clearer journey from interest to inquiry.

Starting point

The offer and next steps needed too much personal explanation.

Implemented

Positioning, rebrand, bilingual website, qualification flow, client communication, and follow-up.

What it enables

A clear, private way for prospective clients to understand the experience and submit an inquiry.

Bilingual journeyQualification flowLead follow-up
Hospitality

A clearer path from discovery to order.

Starting point

Information and promotions were scattered across channels.

Implemented

Mobile-first website, clearer offers, calls to action, promotions, and reusable communication.

What it enables

One accessible place for customers to find information, promotions, and ordering details.

Mobile-first websiteOffer clarityReusable communication

How it begins

How we start.

01

Reach out

Tell me what you want to work through.

02

Personal review

I review your goals and where I can genuinely help.

03

Private fit call

Our first 20-minute call is complimentary. No pressure, just a chance to talk and see if we click.

04

Recommendation, then action

We agree on the format, expectations and next steps. Then the magic starts.

Testimonials

In their words.

Featured client experience
“
Before starting this work, I had a very clear vision of what I wanted to create, but I did not always know how to translate it into something concrete. Cathy quickly understood what I wanted to communicate and brought that vision to life with remarkable sensitivity, creativity, and attention to detail.
Strategic Partnership Client · June 2026
Client feedback
“
Je suis tellement contente!!! 😊 Merci encore pour tout ton excellent travail! 🌸 C’est fou!! Tu n’as même pas idée!! 🫶🫶

About me

I’m interested in what drives decisions and what makes change stick.

My background is in management, finance and business strategy. Working across hospitality, medtech and private services taught me how much hinges on the person making the decisions.

I can help you rethink an offer, read the numbers or make a clearer plan. But I’m just as interested in why good plans sometimes don’t turn into action.

That’s where coaching comes in: the doubts, habits and assumptions shaping what we do next.

I care about helping people build meaningful things. I also care about what the process of building does to them.

I work best with people who welcome honest questions, want to think differently and are willing to follow through.

“Exponential growth is exciting, but it becomes sustainable only when the right systems are built beneath it. I’m here to help you put those systems in place thoughtfully, so your business can grow without losing the heart of what makes it yours.”

Cathy Lê@cathydotle
Cathy LêMontréal, Canada
Experience across

Hospitality, art, wellness & beauty, medtech, private partnerships and more

Common questions

Before we work together.

Which way of working is right for me?

The Strategic Advisory Partnership is ongoing support for business owners. The Founder Intensive is a focused four-hour session on one commercial or operational priority. Decision & Personal Coaching is for decisions, habits and patterns that may affect your work or life. If you’re unsure, tell me what you’re facing and we’ll start there.

Do you do the implementation?

Yes, when implementation is within our agreed scope. I can do the work directly or join your team in a fractional capacity. We decide together what I handle, what you handle and what success looks like before we begin.

How do we measure progress, and what is your guarantee?

For the Strategic Advisory Partnership, we agree upfront on a clear quarterly goal, the scope of work and what each of us is responsible for. We review progress as we go. If we both complete our agreed actions but the goal is not reached, I continue working within that same scope at no additional fee until we get there. The goal, responsibilities and terms of this commitment are documented together before we begin.

What can we work on?

On the business side: growth, offers, pricing, finances, client experience and operations. In coaching: decisions, confidence, business blockages, habits and follow-through. We start with what matters to you now.

What does accountability look like?

If we work together over time, we agree on what you want to do before our next conversation and check in on what actually happened. If something got in the way, we figure out whether it was the plan, the situation or a pattern worth looking at. No guilt trips, pinky promise. Just an honest look at what moves things forward.

Is coaching only for business owners?

No. I also work with individuals navigating decisions, direction and personal growth. Coaching is a reflective, action-oriented space; it is not therapy or mental-health treatment.

What do you need from me?

Your decisions, timely input, and follow-through on agreed actions. We each own our part.

What happens after I inquire?

I personally review every inquiry and reply within 48 hours. Our first 20-minute call is complimentary and completely pressure-free.

Still have a question?

and I’ll reply personally.

Make the vision real.

Have a business challenge, a big decision or a direction you want to explore? Tell me where you are and what you’re working toward.